Earning consumer trust with a privacy-by-design approach!

Earning consumer trust with a privacy-by-design approach!

Privacy by design is a concept in which organizations emphasize privacy concerns at the beginning of data processing practices, rather than applying features retroactively. Building data protection into the design of technology products & services and integrating it into technology when it is created, makes data privacy procedures easier to stick to in the long term. It’s one of the guiding principles of the GDPR (General Data Protection Regulation).

An integral part of privacy by design are DPIAs (data protection impact assessments). These must be completed whenever an organization creates a new system, service product or process that involves the use of personal data.

A privacy-based relationship between brands & consumers is a way for companies to operate in a more consumer-centric way & offer a tailored experience to the consumers.

The new privacy paradigm is urging companies to rethink their tech stack, with data clean rooms providing a good example. Driven by the need for a secure environment in which companies can collaborate, clean rooms are privacy-by-design technology solutions.

Clean rooms are safe & neutral spaces for data collaboration & partnerships to exist. They enable data scientists to leverage data to better plan, activate & measure across the ecosystem, without the parties having access to the other’s customer PII data.

A privacy-by-design approach is changing how companies operate & the technology they depend on. While at the outset this new way of working can appear burdensome, the benefits of adopting it go beyond simply being data privacy compliant. If adopted with the right mindset & technology, privacy by design delivers value to consumers & builds trust for the long term.